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SEO Audit with Ubersuggest: Where to Tighten Your Site in 2026

by Caitlin Krumm

Using Ubersuggest's Site Audit tool is an excellent way to identify crucial SEO issues that affect your website's visibility and performance. When conducting an audit, pay special attention to these persistent and impactful items:

  • Broken Links: Fixing broken links is vital to maintain user experience and preserve link equity. Broken links signal poor site quality to search engines.

  • Title Tags & Blue Links: Title tags should be optimized to appear as clickable blue links in search results. Ensure they are compelling, include relevant keywords, and avoid truncation by keeping them roughly 50-60 characters.

  • Site Speed & Image Optimization: Site speed is a critical ranking factor. Compress images to under 100KB without losing quality—smaller photo files improve load times dramatically. Use formats like "WebP" and serve scaled images sized appropriately for their display dimensions.

  • Technical SEO Health: Check for crawl errors, missing meta descriptions, and duplicate content flagged by Ubersuggest.

Start fixing one issue at a time. It’s never too late to improve your SEO health, and incremental updates accumulate ROI over time.

2026 Content Strategy: Strong Pillars and Consistent Topics

Moving away from one-off content or hacks, build your strategy around 3-5 expert content pillars - broad themes that reflect your company’s expertise and audience interests. Each pillar should have:

  • A comprehensive pillar page covering the main topic in depth.

  • Numerous supporting cluster posts diving into subtopics, all internally linked back to the pillar page.

Examples of content pillars for your me include:

  1. Real Estate Marketing Strategies

  2. Hospitality and Hotel Management Best Practices

  3. Digital Marketing & SEO Insights

This topic cluster approach signals expertise and authority to search engines and supports natural ranking for many related keywords, helping your brand dominate your niche comprehensively.

Public Relations (PR) Strategy Supporting SEO

PR and SEO are not just complementary; they are increasingly codependent for modern digital success:

  • A well-executed PR campaign boosts brand awareness and credibility online, strengthening trust signals search engines value today.

  • Strategic PR placements with backlinks from authoritative, relevant sites build your backlink profile, driving SEO gains.

  • SEO helps identify trending topics and keywords to pitch newsworthy stories to journalists and media outlets.

  • PR efforts increase organic traffic and help your content and brand reach a wider, loyal audience.

Focus on creating genuinely expert, experience-driven content and PR pitches—Google now prioritizes who writes the article and their real-world expertise, moving away from generic content or “keyword stuffing”.

Next Steps: Implement & Scale Over Time

  • Begin with your Google/Ubersuggest SEO audit insights; prioritize fixes like broken links, title tag improvements, and page speed.

  • Set a realistic goal for PR pitching, such as one targeted pitch per month, to gain coverage on high-authority sites.

  • Develop editorial calendars around your content pillars for a steady rollout of quality content.

  • Keep images optimized under 100KB and scale to the display size for speed; consider formats like WebP.

  • Remember, consistent, expert-driven content and PR work together to build long-term SEO success, not quick fixes.

If you find this guide helpful and want to stay updated with expert SEO insights and actionable strategies, join my email list to get exclusive tips delivered straight to your inbox. No spam, just real advice to help you grow your site and leads—shoot me a message or subscribe now!

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