Caitlin Krumm 5-Pillar Brand Framework
Your Core Identity Statement
I'm a marketing expert and Buffalo artist who helps people build meaningful legacies—through strategic lead generation, hand-crafted celebration, authentic storytelling, and intentional lifestyle design.
1. Buffalo-Themed Art & Creativity
I am an artist who captures Buffalo's spirit through hand-painted work translating local pride into tangible art that connects community.
Product/Service Applications:
- Custom Buffalo-themed artwork
- Local business branding materials
- Community celebration pieces
- Wholesale art for local retailers
2. Hand-Painted Banners
I am an artist who transforms life's milestones into hand-painted celebrations, bringing intentional beauty to birthdays, graduations, and every moment worth honoring.
Product/Service Applications:
- Custom birthday banners
- School and graduation celebrations
- Business grand openings
- Community event signage
- Wedding and milestone markers
- Corporate celebration packages
3. IVF Mom Journey
I am a storyteller who transforms personal journey into connection, using art and words to create spaces where vulnerability becomes strength and community flourishes.
Product/Service Applications:
- IVF journey artwork (hopeful, healing pieces)
- Motherhood-themed art collection
- Community support resources
- Speaking/workshop opportunities
4. Marketing Expertise: Lead Generation
I am a marketing expert who generates millions in lease revenue through proven lead generation strategies for residential and commercial properties—blending creative storytelling with data-driven results."
Product/Service Applications:
- Real estate lead generation course
- Marketing consulting for property managers
- Commercial property marketing campaigns
- Content strategy for real estate brands
- Email marketing campaigns
- Done-for-you marketing packages
- One-on-one consulting
5. Short-Term Rental Investment
I am an investor and designer who creates welcoming short-term rental experiences, with a goal of building wealth while crafting spaces that feel like home.
Product/Service Applications:
- STR design consultation
- Ellicottville Farmhouse bookings
- Investment strategy workshops
- Property styling services
- Listing optimization services
- STR startup consulting
- Before/after transformations