Marketing Services
Turn Empty Units Into Consistent Revenue
Proven lead generation strategies that have generated millions in lease revenue for residential and commercial properties. Let's fill your pipeline.
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Millions in Annual Lease Revenue Generated | 20+ Years Real Estate Marketing | Buffalo-Based Expert - Caitlin Krumm
CREDIBILITY
The Results Speak for Themselves
I'm Caitlin Krumm, Director of Marketing for Real Estate and Development, and I've spent over a decade generating consistent, high-quality leads for residential and commercial properties.
My strategies have delivered:
- 💰 Millions in annual lease revenue year after year
- 📈 Predictable lead flow that fills pipelines, not just produces sporadic inquiries
- 🎯 Qualified prospects ready to lease, not tire-kickers
- 📊 Measurable ROI on every marketing dollar spent
- 🔄 Repeatable systems that work whether I'm managing them or you are
This isn't theory. It's not trendy tactics that worked once. These are battle-tested strategies I use every single day in my own portfolio—and they work.
PROBLEM/AGITATION
Are You Tired of Inconsistent Lead Flow?
You know the frustration:
❌ You're running ads but getting low-quality leads (or no leads at all)
❌ Your properties sit vacant longer than they should
❌ You're not sure which marketing channels actually drive leases
❌ You're spending money on marketing but can't track real ROI
❌ Your team is too busy to focus on strategic lead generation
❌ You've tried "tactics" but don't have a cohesive system
❌ Every vacancy costs you thousands—and you need them filled now
Here's what I know: Lead generation for real estate isn't about flashy marketing. (It can help) It's about strategic systems that consistently deliver qualified prospects who are ready to sign leases.
And I've built those exact systems—for residential properties, commercial spaces, and mixed-use developments.
SOLUTION
What I Do: Lead Generation That Actually Works
I help property owners, developers, and real estate companies fill their pipelines with qualified leads using proven marketing strategies that deliver measurable results.
My Approach:
- Audit your current marketing to find what's working and what's wasting money
- Build a custom lead generation strategy based on your property type, target tenant, and goals
- Implement repeatable systems that consistently deliver qualified leads
- Measure and optimize so you know exactly what's driving revenue
Specializing in:
- 🏢 Commercial Property Lead Generation - Office, retail, industrial spaces
- 🏘️ Residential Rental Marketing - Apartments, multi-family, luxury rentals
- 🏡 Short-Term Rental Strategy - Vacation rentals, Airbnb optimization
- 🏗️ New Development Pre-Leasing - Fill units before construction is complete
- 📧 Email Marketing for Real Estate - Nurture campaigns that convert
- 📱 Social Media Lead Gen - Targeted campaigns that reach ideal tenants
SERVICES
How We Can Work Together
🎯 SERVICE 1: FREE MARKETING AUDIT
Perfect for: Property owners and managers who want to know exactly what's broken (and how to fix it)
What You Get: A comprehensive 30-minute call audit where I'll review with you your:
- Current marketing channels and ad spend
- Website and listing optimization
- Lead capture process
- Messaging and positioning
Then I'll deliver:
- ✅ What's working (keep doing this!)
- ⚠️ What's leaking leads and money
- 🎯 My top 3 recommendations for immediate improvement
- 💡 One quick win you can implement this week
Investment: FREE (Seriously—no catch. I want to help.)
Timeline: Book your audit call and we'll schedule within the week.
📚 SERVICE 2: LEAD GENERATION COURSE (Coming Soon!)
Perfect for: Property managers and real estate professionals who want to DIY their marketing with proven strategies
What's Inside: My complete playbook for generating millions in lease revenue—the exact strategies I use daily for residential and commercial properties.
You'll Learn:
- ✅ How to build a lead generation system that runs on autopilot
- ✅ Which marketing channels deliver the highest ROI (and which to skip)
- ✅ Email marketing sequences that convert prospects to tenants
- ✅ Ad strategies that attract qualified leads, not tire-kickers
- ✅ How to measure what's working and optimize for better results
- ✅ Templates, scripts, and swipe files you can use immediately
Course Format:
- Self-paced video lessons
- Downloadable templates and worksheets
- Real examples from my own portfolio
- Private community for ongoing support
Investment: [PRICING TBD - Launching 2025]
Be the first to know:
Join the waitlist and get early-bird pricing when doors open.
💼 SERVICE 3: DONE-FOR-YOU CONSULTING
Perfect for: Property owners and companies who want expert strategy + hands-on implementation
What You Get: I'll work directly with you to build and execute your complete lead generation strategy.
We'll Cover:
- 🎯 Custom lead generation strategy for your specific property
- 📊 Marketing audit and competitive analysis
- 🚀 Campaign setup and launch
- 📧 Email marketing and nurture sequences
- 📱 Social media strategy and content plan
- 📈 Monthly reporting and optimization
How It Works:
- Discovery Call - We discuss your properties, goals, and current challenges
- Strategy Development - I create your custom marketing plan
- Implementation - We launch campaigns and systems together
- Ongoing Optimization - Monthly check-ins and performance reviews
Investment: Custom packages based on scope and property portfolio
Email for Consulting: CaitlinKrumm@gmail.com
🎁 SERVICE 4: FREE RESOURCES
Perfect for: Anyone who wants to start improving their lead generation today
Grab My Free Downloads:
📥 "5 Marketing Mistakes Costing You Leases" - The most common errors I see property owners make (and how to fix them fast)
📥 "The Lead Generation Checklist" - My essential checklist for setting up campaigns that convert
Plus: Monthly marketing tips, real estate insights, and proven strategies delivered to your inbox when you join my email community.
WHO I WORK WITH
Ideal Clients
You're a great fit if you:
✅ Own or manage residential or commercial rental properties
✅ Have vacancies that need to be filled (or want to prevent them)
✅ Are tired of inconsistent lead flow and wasted ad spend
✅ Want measurable ROI from your marketing efforts
✅ Value strategic expertise over trendy tactics
✅ Are ready to implement systems that work long-term
I especially love working with:
- Property management companies managing multiple locations
- Commercial property owners with office, retail, or industrial space
- Residential developers pre-leasing new construction
- Short-term rental owners optimizing their bookings
- Real estate professionals who want to level up their marketing
How We'll Work Together
Step 1: Book Your Free Audit Call
We'll spend 30 minutes reviewing your current marketing and I'll identify what's working, what's not, and where your biggest opportunities are.
Step 2: Choose Your Path
Depending on your goals and resources, you can:
- Implement my recommendations yourself (DIY)
- Join my course when it launches (Guided DIY)
- Work with me 1-on-1 for done-for-you strategy and execution
Step 3: Launch & Optimize
Whether you're doing it yourself or I'm helping you, we'll get campaigns live, track results, and optimize for maximum ROI.
Step 4: Fill Your Pipeline
Watch qualified leads flow in consistently while you focus on leasing, not marketing.
Professional Credibility:
- "Director of Marketing, Real Estate and Development"
- "20+ Years Real Estate Marketing Experience"
- "Proven Track Record: Millions in Annual Lease Revenue"
- "Buffalo-Based Real Estate Marketing Expert"
Why Work With Me?
Real-World Experience
I'm not a marketing consultant who's never filled a vacancy. I do this work every single day in my own portfolio. These strategies work because I use them myself.
Results-Focused
I don't care about vanity metrics. I care about leases signed and revenue generated. Everything I recommend is tied to ROI.
Proven Systems
These aren't one-off tactics. They're repeatable systems that work year after year, across different property types and markets.
Strategic + Creative
As both a marketer and an artist, I bring strategic thinking AND creative problem-solving to every campaign.
Buffalo Roots
I understand the Buffalo and Western NY market deeply—the demographics, the seasonal factors, the competition, and what actually works here.
FAQ SECTION
Your Questions, Answered
Do you only work with Buffalo-area properties?
While I'm based in Buffalo, my strategies work anywhere. Most consulting can be done remotely, though I do offer in-person options for local clients.
What size portfolio do you work with?
I work with everyone from individual property owners with one building to large management companies with extensive portfolios. My approach scales to your needs.
How quickly will I see results?
It depends on your current situation, but most clients see qualified leads within 2-4 weeks of launching optimized campaigns. Filling vacancies depends on market conditions and property type.
Do I need a big marketing budget?
Not necessarily. I'll help you maximize whatever budget you have. Sometimes small strategic shifts (free!) generate huge results. We'll discuss budget during your audit.
What if I've already tried marketing and it didn't work?
That's exactly why I offer the free audit—to figure out what went wrong and how to fix it. Usually, it's not that marketing doesn't work; it's that the strategy wasn't right for the property or audience.
Can you manage my marketing for me ongoing?
Yes! I offer both strategic consulting and done-for-you management. We'll discuss what makes sense during our discovery call.
When does your course launch?
I'm currently developing it and plan to launch in 2025. Join the waitlist to be notified when doors open (and get early-bird pricing!).
Ready to Fill Your Pipeline With Qualified Leads?
The difference between a property that sits vacant and one that leases quickly often comes down to marketing strategy. Let me show you exactly what's missing from yours.
Start with a free audit—no strings attached.
In 30 minutes, you'll walk away with:
- ✅ Clear understanding of what's working and what's not
- ✅ My top 3 recommendations for your specific property
- ✅ One quick win you can implement this week
- ✅ A roadmap for what's possible
Let's Connect
📧 Email: caitlinkrumm@gmail.com
📱 LinkedIn: CaitlinRing
📷 Instagram: @caitlinkrumm
Prefer to start with a question? Email me at caitlinkrumm@gmail.com and I'll get back to you within 24 hours.